In Zambia’s high-stakes political arena, a troubling trend is taking root one that threatens the very foundation of democracy: the growing disrespect for the media. Increasingly, politicians—both seasoned veterans and newcomers are treating journalists and broadcasters not as partners in public discourse, but as targets for insults, accusations, and unsubstantiated attacks.
This is more than a passing concern. It is a dangerous pattern that, if left unchecked, could lead to a self-inflicted media blackout for those leaders who choose contempt over cooperation.
A recent example of this disturbing trend is the conduct of Tonse Alliance spokesperson Sean Tembo, whose disparaging remarks about Diamond TV’s Costa Mwansa reflect not just a personal grudge, but a broader disregard for the institution of journalism. This is not simply an issue of one rude guest; it is emblematic of a political culture that increasingly views the media as an adversary rather than a pillar of accountability.
Politicians like Mr. Tembo and others who follow his example need to understand the damage they are causing, both to their own credibility and to the broader democratic process. The media is under no obligation to offer a platform to individuals who misuse it to attack journalists. Newsrooms are not campaign stages, and media professionals are not political punching bags.
When politicians enter media studios, they do so as guests, not owners. They owe respect to the journalists and broadcasters who facilitate public dialogue. Media practitioners are tasked with delivering the news and holding leaders accountable not echoing political slogans or shielding public figures from scrutiny. Tough questions come with the territory. If a politician cannot handle them, perhaps they are not fit to hold public office.
It is disingenuous to accuse journalists of bias simply because they ask the hard questions. That’s not bias it’s their job. Politicians should respond with clarity and facts, not deflect with vague accusations or personal attacks. The media exists to serve the public interest, not to comfort egos or promote propaganda.
Moreover, media houses like Diamond TV are businesses that invest significant resources to operate. They are not charity organisations offering free airspace to politicians who then turn around and undermine the very platforms they rely on. And yet, these are the same individuals who cry foul and complain about “media blackouts” when access is rightfully denied.
The fact remains: political competition is between political parties not between political parties and the media. Too many politicians seem eager to drag the press into partisan fights, expecting loyalty instead of objectivity. But let it be clear the media is not here to play politics. Our loyalty lies with the Zambian people.
Instead of attacking the press, politicians should focus on what really matters: articulating policies, offering solutions, and demonstrating leadership. The Zambian people are tired of leaders who lash out when challenged but offer little in terms of substance or vision.
To those who think intimidation, arrogance, or disrespect will win them public support be warned: it won’t. The media is prepared to give space to leaders who value journalism, who engage in meaningful dialogue, and who respect the role of the press in a democratic society.
For those who can’t meet that standard, perhaps it’s time to consider another career because the Zambian media has had enough. It’s time to reset the boundaries and remind our politicians that the studio is not a campaign rally it’s a space for accountability, truth, and public service.